Part-time Marketing Director / ‘Fractional CMO’: available for hire.
Marketing leadership, without the cost or commitment of a full-time hire.
For many businesses, it’s tough to appoint a leader to make marketing effective, commercially-focussed, and a driver of growth. A part-time Marketing Director – now commonly known as a Fractional CMO (Chief Marketing Officer) – gives you strategic support when you need it most: to set direction, build momentum, improve performance, and help your team deliver more.
What is a ‘Fractional CMO’?
As a retained, part-time Marketing Director – commonly known* as a ‘Fractional CMO’ (Chief Marketing Officer) – I can work with you as a senior strategic partner to help strengthen marketing’s contribution to your business, and drive growth.
This is typically on a retained basis for an agreed number of days each month, providing a mix of strategic leadership, hands-on support, and senior counsel. My remit might include:
- Marketing strategy and leadership. Setting clear priorities, defining a focused strategy, and ensuring marketing activity aligns with business goals.
- Go-to-market and growth planning. Improving how you target markets, position your offer, generate demand, and support revenue growth.
- Team leadership and development. Providing direction, coaching, and structure for internal marketing teams, while helping clarify roles, ways of working, and expectations.
- Sales and marketing alignment. Helping marketing and sales work to a more joined-up commercial model, with clearer processes, better lead management, and stronger pipeline outcomes.
- Planning, measurement, and accountability. Building more discipline into planning, budgeting, KPI setting, and performance review.
- Change and transformation support. Leading or supporting strategic initiatives such as repositioning, market entry, CRM and martech changes, agency reviews, operating model redesign, or capability development.
*I still can’t get on with the term, though. Is it just a bit too… marketing-y?
Connect with me:
When is it useful to hire a retained part-time Marketing Director?
This service is typically suited to small and mid-sized B2B organisations, who might need experienced marketing leadership but don’t yet require a full-time CMO or Marketing Director.
It’s particularly valuable for founder-led businesses entering a new phase of growth, organisations going through change or transformation, or teams who need clearer strategic direction and stronger commercial focus. In these situations, a fractional, part-time model provides senior expertise and leadership without the commitment of a permanent executive hire.
How I work.
My approach is practical, flexible, and tailored to the stage and needs of your business.
Once we agree on a retainer structure, my retained days may mean leading planning sessions, supporting your executive team, guiding your existing marketers, shaping key programmes, challenging assumptions, or helping drive important projects forward. It really depends on your objectives, and your current level of maturity.
Some clients may need a strategic sounding board and experienced marketing lead. Others might need someone to step in and provide immediate structure, direction, and momentum. In both cases, the goal is the same: to make marketing more effective, more accountable, more valuable to the business, and to drive growth.
Why work with me.
I bring two decades of marketing and commercial experience, including senior in-house leadership across complex, global B2B organisations.
I understand the pressure to deliver growth, improve performance, align teams, and make marketing matter commercially.
My focus is not on adding noise or activity, and certainly not ‘marketing fluff’. It’s about helping you understand the changing nature of the B2B environment, making better strategic choices, building stronger marketing foundations, and translating marketing effort into clearer business results.
Need support?
Let’s talk.
If you want to discuss your business’ go-to-market challenges, please get in touch.