Go-to-market diagnosis.
Get a clear, independent view of what’s holding back your growth.
Many organisations know they want better results from their marketing and go-to-market approach, but lack an objective view of what to fix. Our diagnostic provides a structured way to step back, assess what’s working, identify where any capability or strategy gaps exist, and define where to focus.
A structured assessment of your strategy & capabilities.
Our diagnosis is designed to help B2B organisations understand the strength of their commercial foundations, identify priority improvement areas, and create a practical roadmap for action.
It’s the perfect starting point for organisations that want more from marketing, who don’t want to leave growth to chance, or who need an objective view to inform strategic decision making.
Make go-to-market make sense.
Through a combination of review, stakeholder input analysis, and external benchmarking, we’ll assess your current approach against our proprietary Go-To-Market Maturity Model.
We’ll show your current level of maturity across the full range of go-to-market competencies, and provide clarity: clarity about where improving maturity would add the most value, as well as what good looks like for marketing and sales execution.
Go-to-market… WTF!?
(Where to focus. What to fix.)
Our assessment can review up to 15 go-to-market competencies across four capability areas, helping leadership prioritise the actions that will improve performance.
We can help you answer the key questions about your current approach, including:
- Strategy & Planning. Are our strategy, priorities, and plans built on a strong understanding of our market, customers, and competitive position?
- Tactics & go-to-market execution. Are our brand, product offer, go-to-market activities, and customer experiences working effectively to create demand, support sales, and drive revenue growth?
- Measurement & optimisation. Do we have the systems, data, and measurement frameworks in place to understand performance, align marketing and sales, and continuously improve revenue outcomes?
- Organisational capability. Is marketing structured, resourced, and empowered in a way that allows it to operate as a credible strategic driver of growth?
Simple process. Powerful output.
Our approach is practical, efficient, and evidence-based. It typically includes:
Discovery.
Initial discovery conversations will help us understand your business, objectives, context, and the specific challenges you want our diagnosis to assess and explore.
Review.
Structured review of relevant materials, data, plans, and ways of working, combined with stakeholder interviews and diagnostic scoring across key capability areas.
Assessment.
An objective assessment of your strengths, weaknesses, and opportunities, with a clear view of your current maturity, and where change will have the biggest impact.
Direction.
A prioritised set of recommendations and next steps to strengthen capability, improve performance, and drive growth – all tailored to your business and resources.
The outcome? Clarity about what to fix, what to prioritise, and where to focus to drive growth.
Do I need a diagnosis?
Our go-to-market diagnosis offer is designed for organisations who want a clear, objective appraisal of how well their marketing and commercial model is working.
It’s valuable for businesses who lack a senior in-house marketing leader, or who want an informed basis for improving performance. It can be particularly helpful when:
- You need a structured view of current capability and future priorities;
- Growth has stalled or performance is below expectations;
- You want more from marketing, but aren’t sure what that looks like;
- Your marketing and sales teams are not aligned;
- Your business is preparing for growth, market expansion, or transformation;
- You’re a new marketing or commercial leader, and need an impartial baseline;
- You’re considering investment in people, programmes, agencies, or technology.
What’s holding back your growth?
If you want to discuss your business’ marketing and commercial challenges, and schedule a diagnosis for your business, please get in touch.