• Entrepreneurial, self-directed, and relentlessly results-driven
• Board-level marketing leader with a proven record of influencing senior leadership
• Commercially-focused, experienced with aligning marketing strategy directly to business objectives and P&L impact
• Strategic yet hands-on, combining clear direction with practical delivery
• Experienced across brand, performance, integrated digital campaigns, and analytics
• Trusted stakeholder partner, collaborative and effective within senior leadership teams
• Comfortable operating in lean environments, delivering focused, high-impact marketing outcomes

I’ve worn a fair few hats over the past two decades: I’ve launched ecommerce sites. I’ve managed outbound call centres. I’ve handled global rebrands, and repositioning efforts. I’ve transformed customer experiences, and won service awards. I’ve managed bids and tenders, and even spent time selling. I’ve brought new products to market. I’ve produced events and conferences and webinars. I’ve handled the architecture challenge of organising 100s of SKUs into a coherent offer. I’ve run focus groups, voice-of-customer initiatives, market insight studies, and segmentation projects. I’ve been part of trade bodies and industry committees. I’ve run internal comms and crisis PR. I’ve been on Senior Leadership Teams. I’ve built, developed and scaled global marketing teams. I’ve created content engines, and ‘thought leadership’. I’ve worked with sales teams across North America, Europe and APAC. And I’ve managed external vendors of literally every discipline, size, shape and flavour. (There’s more, of course, but you get the point.)

These assignments, combined with MBA-level marketing, brand and management training, have given me a broad commercial skillset to draw from in helping businesses sharpen their go-to-market approach.

Today’s modern B2B environment demands that marketing play a central – and a more strategic, revenue-focussed – role than ever before. To win, firms will need to break down silos between marketing, sales, account, and product teams, and ensure all teams unite around a shared understanding of buyers, and of how to generate and convert demand.

That requires capability, and expertise. And it should challenge marketers to step up: we need to own market orientation, and humbly force ourselves to continuously look at our offer through our customers’ eyes; we need to translate marketing activity into revenue outcomes, and be able to credibly speak the commercial language of our business; and we need to be constantly bringing an outside-in perspective of What Good Looks Like for marketing and sales execution in 2026.

• I’m a Manchester United fan living amongst a family of Liverpool fans. Which is either excruciating or entertaining depending on the year.
• When not at work, can usually be found at the gym, or sampling the best of the Lancashire weather.
• Proud father, husband, and keeper/servant to a dog and two cats.
• In a career highlight, I was once mistaken for a model at a client photoshoot (but haven’t mentioned it since!)